What is digital marketing and how does it differ from traditional marketing?

There is a hint in the word digital, i.e. the use of technology in instead of traditional of printed media, radio and television. Digital marketing is based on traditional marketing concepts, but using modern digital platforms to sell products and build the brand.

The core of all digital marketing is often the website of the company. Promotional activities try to draw traffic into the website. The next goal is to try to get the highest possible ROI (return on investment) on visitors to the site. 

There are very many different channels in digital marketing, but before choosing which channels to use, it is importatnt to have some clear goals for what one wants to achieve. Is it improving the brands image, direct sales in a store, communication to existing customers, or maximizing inquiries?

Websites are the core of all digital marketing. The reason is that it is the website that (should) provide full information on both the business and the products / services it offers, as well as a contact point. Market actions will lead to increased traffic to the website.

8 of 10 purchase decisions begin in a search engine. People "Google" for answers. Visibility in search engines has become more and more important and something we will elaborate on in the theme of digital marketing. Your website must have enough content and be optimized for high visibility in Google and other search engines.

There are many channels one can work with, including Instagram and Twitter, but Facebook is undoubtedly by far the largest. On Facebook you can target your audience, post ads, and post articles with links back to your website to draw traffic into your site and gain new customers. 

More and more people are using YouTube to find information. It is important to use film as a medium to display the product benefits and features. Film can also be successfully used in social media like Facebook.

Facebook is a very good advertising medium. One can purchase banners or promoting articles. A nice feature is that it is easy to segment audience by gender, age, and interests.

Start by creating articles on the you website that engage your audience. Post the link to Facebook and forward the article to a defined audience. Set the amount of money to use on promoting the article, and follow the results with Facebook insights.

Have you visited an online store, looked at a product, and then found that when you go, for example onto Facebook, you get ads for the same product? How does that happen?

If you use remarketing you will more easily be able to reach those who have already seen your products through targeted advertising.

Remarkerting is also called "behavioral advertising". It is based on customers' past actions. If a customer has visited your site ad looked at a product, you can buy an ad to show this in other media outlets. In this way you reinforce interest in the product.

Unfortunately, most websites have a minimum of content. Far too many businesses have important information about the products and services they offer which never reaches the customer. We encourage and help our customers to create content that engages viewers and shows the benifits of their products and services. Create a "need" through articles. Give the public something interesting to read about that in turn creates a need for your produt or serviece and motivates viewers to make contact. This will create traffic, both through increased visibility on search engines and more sharing on social media outlets, like Facebook.