Keywords are words that describe products, services, business and content of the website. Thinking forward to what potential users will search for when they want to find your business or product is often difficult, and it is important to use all the tools you have available.
Start by writing down the words and phrases that you think are correct, then let the employees, partners and friends to do the same. Then compare these and emphasize the words and phrases that recur. One can now proceed with keyword analysis to find other words that are similar to those you have chosen and that are often searched. Search engine optimization has no effect if you focus on visibility for the wrong keywords.